F'xa
- Client: EY and the Feminist Internet
- Delivered at: Comuzi, where I was Managing Director
The client
EY commissioned the project for its Innovation Realized conference, working with the Feminist Internet, a collective focused on building a more equal internet.
The brief
Create a playful and accessible experience that helped people understand bias in artificial intelligence and consider what can be done to reduce it.
What we made
- A ten-day sprint from brief to live prototype, delivered with the Feminist Internet team
- F’xa, an AI chatbot that explains bias in AI in clear, conversational language
- A chatbot shaped by the Feminist Internet’s Personal Intelligent Assistant standards and Josie Young’s Feminist Chatbot Design Process
- Deliberate design decisions throughout, including F’xa never referring to itself as “I”
- A live launch at EY’s Innovation Realized conference
- Three paths through the chatbot, on where AI bias shows up: search engines, hiring algorithms and voice assistants. Each ends with suggested actions
My role
I managed the project from brief through to launch. I coordinated the work across the team, kept the sprint on track and supported the design and build process through to the live prototype.
Outcomes
10 daysFrom brief to live prototype
5 press featuresCovered by Vox, Dazed, Evening Standard, The Next Web and It’s Nice That
Shown at Tate ModernAn installation in Hyphen-Labs’ exhibition at Tate Exchange
Still liveF’xa remains available to use online
Need something like this?
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