Rich Experiments

The Black Man’s Toolkit

Project delivery2026Black Thrive LambethToolkit, website and booklet
  • Client: Black Thrive Lambeth
  • My role: Delivery lead, The Office of Art and Technology
  • When: 2026
  • Launched: 11 September 2026
The Black Man’s Toolkit home page
The Body chapter, one of six chapters built around a story
The where to start quiz, which points each reader to the chapter that matters most to them
The resource finder, searchable by postcode

The client

Black Thrive Lambeth is a partnership founded in 2016 between Lambeth Council, South London and Maudsley NHS Foundation Trust and community organisations. The toolkit was designed with The Office of Art and Technology.

The brief

Create a toolkit for Black men that talks honestly about health, money and wellbeing, and points them to real help. It needed to come from Black men’s own experiences, and be useful to any man who finds it.

What we made

  • Research with Black men across the country through short in-person conversations, focus groups and interviews
  • A website with six chapters, body, mind, money, spirit, brotherhood and community, each built around a story, real questions and next steps
  • Six composite characters drawn from those conversations, aged between 24 and 65
  • A five-question quiz that points each reader to the chapter that matters most to them
  • A resource finder of more than 300 free or low-cost UK organisations, many of them Black-led, plus a section for LGBTQ+ men
  • A 54-page printed booklet version of the toolkit

My role

I was delivery lead at The Office of Art and Technology, and led the project from research to launch. I ran and analysed the research myself, including 42 paid interviews and focus groups. I took the printed booklet through to print-ready files, set up the website’s domain and hosting, and wrote the handover documents and how-to guides so Black Thrive’s team can run the site.

I also proposed a costed launch plan with three options: a launch event, a social media campaign with Black British pages, and a partnership programme with groups that serve Black men. With no launch budget in place, I designed and ran my own UK-wide email campaign to organisations that support Black men.

The toolkit is live and open to every man who needs it.

Visit the toolkit

Outcomes

On time and in budgetDelivered to the agreed timetable and launched on 11 September 2026
About 3,500 visitorsUnique visitors recorded in the first 30 days (Netlify analytics)
5,500+ organisationsIn the UK-wide email campaign I built and ran after launch, September to October 2026

Need something like this?

Send me a few lines about what you are working on and when. If it looks like a good fit, we can set up a call.

Email me